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Shopify RFM Segmentation Dashboard

Automatically classify your entire customer base into actionable tiers based on their purchasing behavior, powering highly targeted retention campaigns.

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Strategic Deployment

Real-world orchestration patterns deployed by our top enterprise partners.

VIP "Champion" Nurture

Identify customers scoring 5-5-5. Exclude them from discount ladders (protecting margins) and invite them to exclusive product drops or loyalty tiers.

Re-activating "At-Risk High-Value" Customers

Spot customers who previously spent heavily but have a low recency score. Deploy aggressive, targeted win-back discounts before they churn completely.

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Expert Insights

Everything you need to know about implementing Arcli's engine into your stack.

Are the RFM segments updated in real-time?

Scores are recalculated dynamically on a 24-hour cadence to ensure optimal compute efficiency while providing daily accuracy for marketing syncs.

Can we customize the quintile (1-5) logic?

Yes. While the template defaults to standard 20% percentiles (NTILE 5), you can override the thresholds in the logic layer to use absolute dollar amounts or specific day-counts for recency.

How do you handle customers with only one purchase?

Single-purchase customers naturally receive the lowest Frequency score (1). Depending on their Recency and Monetary value, they are typically routed to "Recent Low-Value" or "New Core" segments.

How easy is it to push these segments into Klaviyo?

The dashboard generates standard tabular outputs. You can easily map the `customer_segment` string to a custom property in Klaviyo via Reverse ETL or flat-file export.

Related Resources

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